If someone asks 'what's your price per square foot?' the honest answer is: it's a trap. A square foot can't see your overhead, your access, your finish, or your risk.
What it costs you
Per-sq-ft pricing hands your margin to the customer's tape measure. You end up matching the cheapest guy in town and wondering why a 'busy' year ended with no profit.
The replacement
Build estimates bottom-up: materials, labor hours at a loaded rate, equipment, dump, real overhead — then your target margin on top. The number you get is the number. If it scares you, you were under-pricing before.
This week
Pull your last three jobs. Calculate the true gross margin on each. If you can't, that's the first system to build — and it's exactly what the Concrete Pricing Playbook walks through.
The Concrete Operator
Pricing, profit and field-to-owner systems for concrete contractors. Plus homeowner tips. No spam — unsubscribe anytime.